A quick search online will uncover a number of saying that writing attracting, captivating blog articles and writing for SEO are two entirely different things. What a load of baloney. Good blog posts do both. Scroll down to discover how to write SEO friendly blog posts that still keep people entertained.
Now, of course, there are caveats. For starters, no one wants to read War and Peace about bathroom tiles. Nor do they expect to wade through poetic, lyrical prose if you sell cars. They want to learn the who, what, why, and how – as quick as possible. By doing this, you will maximise your potential reach and influence your target personas.
Then there is SEO. Google updates its algorithm constantly. Sometimes it will be to your benefit. Other times, you will be scratching your head and wondering what you did to fall out with the giant. Most recently, Google algorithm updates have addressed content and usability. Of course, there are always updates regarding backlinks, however, usability and search intent has been the core focus for some time now. This year, the big news is the Core Web Vitals that will be rolled out in May 2021 which focuses on user intent, website usability and authority.
So, where does writing SEO friendly blog posts fit into all this? Well, it should come as little surprise that Google champions content which addresses your users needs. Google particular enjoys content that answers concerns and presents these answers in a fresh and enticing way.
Basically, it’s all about offering value to your visitors.
With this knowledge, we now begin to understand more about how to write SEO-friendly blog posts. Google sets the goalposts and it’s up to content marketers to make sure that they score with each attack. This means that content marketers have to be savvy about the content they create.
In this power guide, we explore how to write SEO-friendly blog posts that remain captivating and interesting. By ticking boxes with your audience and Google at the same time, your blog will be well on it’s way to those golden coveted page one rankings.
Now, let’s discover everything you need to know for writing SEO ready blog posts that meet the demands for successful blogging in 2021. If you are short on time, feel free to click any of the links above to skip to the section that interests you most.
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