Types Of Email
Welcome email
Welcome email is the very first email a user receives when they confirm their sign up on your site. These emails have to be made and set in place beforehand and don’t need to be changed afterwards.
Promotional emails
These are the regular email marketing campaigns that must be made with precision of user interest to maintain a regular engagement and a relationship to be more concrete. These include showing regular products or services in emails.
Transactional emails
Transactional emails are different from regular email marketing campaigns. They are generated automatically and are set predefined. They trigger when a user interacts with website content mostly i.e someone registers on your site, sending an order receipt, confirm subscription details etc.
Abandoned Cart/Checkout
As the name indicates these abandoned cart emails are the ones that user receives once they leave your site having placed something in the cart but didn’t purchase anything. These are also called remarketing emails and tend to increase the overall sales to almost 38%. We can give coupons or discount in these emails to bring back the customer.
Sales emails
The purpose of sales emails are to target any sales event running on your website. They show discounts, coupons or are being sent according to users needs and previous interactions. They can be event oriented or general in purpose.
Feedback emails
Feedback emails are necessary to have the customers review on the products/services they bought from you. These emails improve customers engagement and also gives you the opportunity to overcome any issues.