PPC Services And Management Services
We can bring you maximum Leads through ad campaigns on Google. Getting Your Business website on the first page of Google is a crucial part of Growing Your Business
GOOGLE PREMIER PARTNER PPC SERVICES
The scalability, flexibility, and measurability of Google Ads Management are just 3, out of many, reasons as to why Google’s Network has become the fastest growing marketing platforms in recent times. So much so, it’s now the necessity if you want to be competitive in your industry. Who wouldn’t want to place their business directly in front of prospective customers at a time that they are actively in search of what you have to offer?
Why Google Ads Matter
Google generates around 70% of global website traffic. So why wouldn’t you want your ads placed in a prominent first-page position at the time a user is looking for what you offer? This presence, combined with an easy-to-navigate website and clear sales funnel, can have significant effects on your ROI from digital – even after your Google Ads expenditure.
Should I Invest in a Remarketing Strategy
Unless you’re the seller of inexpensive ‘FAD’ products, it’s unlikely that people will immediately engage in your products and services at first sight. But what’s to say they wouldn’t be ready in a few days time? Don’t miss out on potential customers because you’ve become lazy with your marketing and haven’t reinforced your brand at the opportune moment.
Our PPC Advertising Services
Search Ads
Search ads are the most common type of PPC ads that are displayed on top of all other search results in any search engine. They are shown when people search specifically for your products and services. Main purpose of search ads is to increase your sale and traffic. In search ads, we create attractive headlines, descriptions and display URLs to make a user click on our ad hence achieving our desired goal. They are also commonly known as text ads and can also be used for lead generation.
Display Ads
Display advertising is a cost-effective way to achieve big results. Display ads are shown on different websites across google network and are based on various targeting parameters in terms of what user is searching for. Search ads are a form of “pull” advertising while display ads are “push” advertising. Main purpose of display advertising is to promote your products & services and brand awareness as well. It consists of text, image, video or audio. Customers can learn more about your products and services by clicking these ads.
Shopping Ads
Google Shopping Ads, allows eCommerce businesses to quickly place products on top of Google search results page. Shopping ads allow you to promote your products on the search engines like Google and Bing. Shopping Ads are shown by giving the users detailed information of the products that you are selling like image, price, and merchant name and are shown to people who are already searching for the kinds of products you advertise. They are based on user keywords.
Call Only Ads
Call only ads only appear on mobile and when clicked, opens up the dialer on your phone to call the number specified. Call Only ads can only appear on devices that make phone calls. These ads include a business phone number, description and an easy to use Call button so customers can reach your business easily. Any normal text ad would take you to a specific URL, but these ads can only call a specific number. The strategy is to bid on calls rather than bringing users to your website.
Dynamic Search Ads
Dynamic Search Ads (DSAs) are search ads that are shown based on the content of your site rather than keywords. They automatically show an ad with a dynamically generated headline and landing page based on user’s search query which matches content relevant on your website. In search ads, you select targeted keywords but in DSAs, Google automatically shows your ad based on a “crawl” of certain pages of your website. The main benefits of DSAs are easy to setup, maintain and are cost-effective. They can be a best target for those companies who have huge product inventories, varieties and who lack the ability to make daily campaign adjustments.
Gmail Ads
Gmail ads are also known as Gmail Sponsored Ads. They are interactive, paid ads that are shown in their users’ email inboxes. Gmail ads target users based on their well-known Interests. They are displayed on the top of each user’s inbox within the social or promotions tab. Users spend a lot of time checking their inboxes so its a great way to advertise them with these ads and promote your brand awareness. Their advantages include being viewed by a very huge audience on both desktop and mobile, offers high viewability and are shown to relevant audience only, hence no irrelevant clicks which in turn saves your money.
Remarketing Ads
Google Remarketing Ads enable sites to show targeted ads to users who have already visited their site before. Past visitors will see these ads while they are surfing the web, watching YouTube videos or reading news sites. To enable remarketing ads, you need to place a special tracking code which captures cookies of users and target them with ads later when they are browsing other sites. It consists of different images, videos, responsive ads and text ads. With remarketing you can target those people again who had shown enough interest in your products and services. It can increase your traffic and ROI by 40%. Remarketing is a cost effective tool that comes with many benefits, which include brand exposure, reaching highly targeted audience and increased conversion rates.
Youtube & Video Ads
Video advertising is promotional content that plays before, during or after streaming content. It is one of the most popular ways to reach online audiences. Video advertising also include display ads with video content, which start playing when a person puts a mouse cursor over them. It is one of the most popular ways to reach online audiences and experts believe video advertising will become a major part of ads in coming decade. You can create compelling video campaigns with a range of ad formats like Skippable in-stream ads, Non-skippable in-stream, Bumper ads, Video discovery ads and Out stream ads to engage customers in different ways on YouTube and through Google video partners. With video ads we can get more sales, drive more traffic and build brand recognition for your business.
App Promotion Ads
With App Campaigns, you can promote your iOS or Android app on Google Search, Google Play, YouTube and more. App Promotion Ads will optimise your ads for audience interested in similar apps like yours. Its benefits include getting more installs, more engagement and pre-registration for your app.
Our PPC Services and Management Strategy
Ad Campaign Setup
Keeping in mind your budget, target audience, and your resources, we will create and run ad campaigns best suitable to you.
Managing and Optimizing Campaigns
Ads Campaigns will be regularly managed and optimized to ensure best performance and ROI.
Advanced keyword research & selection
We will choose the best and most relevant keywords through market analysis and keyword tools, which will help your ads perform better than your competitors.
Strategic Bid Management
We will strategically bid only on keywords that will give you great ROI. We will achieve top positions for your ads with the lowest cost.
Create Ad Extension
Ad extensions provide additional information about your company in the same ad and let people take action directly from the search results without any extra cost.
Manage Google Merchant Account
We will manage your google merchant account by uploading both store and product data which helps millions of people discover, explore, and buy your products.
Product Feed
We will optimize your product feeds according to your brand. Product feed optimization is the only way to reach more shoppers and get more clicks without increasing ad spend.
Competitor Analysis
Analyzing your competitors will give us insights on how we can target your user base more effectively and create better strategy for your brand.
Split A/B Testing
We will conduct A/B testing to check the best performing ads by changing their variables and testing them across different platforms and devices.
Campaign Tracking & Management
We will look deeply at tracking from google ads account and implement UTM tags to track every action of your customers and potential buyers in Google Analytics as well.
Device Management
Digi Web Trend will do extensive research on whether your products or services are being watched mostly on desktop or mobile devices? Then we will target accordingly.
Monthly Reporting
We will generate customized monthly reporting for your brand to tell how effective the campaigns were.
Get In Touch To See How We Can Make A Difference
Being the industry leaders, we offer free consultation to our clients for better understanding of their business models and current problems in the way. After we receive a free consultation inquiry, we gather our marketing team to work on how we can transform your business and suggest what works best for you.
8 GOOGLE ADS OPTIMISATION TACTICS TO EXPLOIT
Digi Web Trend believes in the optimizing for today, as well as tomorrow. That’s why every aspect of your Google Ads and remarketing campaigns with Digital Next will meet and exceed best practice guidelines – ensuring your KPIs are reached and priority goals are always kept at the top of mind.
Take a look at our top 8 Google Ads optimisations to consider for your website below.
Copy Split Testing
Just because it sounds like a Shakespeare masterpiece in your head, doesn't mean it's the right copy for the job. A few simple changes in narrative can have the greatest of impacts on your campaigns results.
Query Analysis
Increase your campaign ROI by better connecting with long-tail searchers, who are further along in the buying cycle and more likely to convert, by performing routine analysis of search queries.
Dynamic search Ads
Eliminate purchasing hurdles such as multiple page views or a slower website by quickly directing potential customers to the page that they want on your site with Dynamic Search Ads.
Bid Management
Stay ahead of the competition, keep on top of your advert visibility and design rules to match with specific campaign goals through automated bid management. Wouldn't it be nice to always be found?
Local Search Ads
Capture a local market on the move through implementing localised search ads. As a tourism-centric nation, you'll be amazed at how many people run a search query for '''example' near me''
Segmentation
Some of your audience will ready to buy. Others, just researching. Whatever the intent of your website visitor, be sure to serve contextually relevant ad copies with audience segmentation.
Google Shopping
Google Shopping and Product Listing Ads mean big growth for many business' both large and small. They are the (not so) secret to driving high volumes of 'ready-to-convert' traffic to your website.
Remarketing
Whether they added an item to your cart but never checked out or have shown enough interest in your service but need an extra push, social remarketing is the ultimate strategy to close the deal.
Want To Pay
Less For Results?